Further expanding on its comprehensive motorsports digital platform, Motorsport.com today announced it has become “Official Digital Media Partner” to the 2016 FIA World Endurance Championship (WEC) – headlined by the 84th running of the world-famous 24 Hours of Le Mans.
As part of this agreement, Motorsport.com acquires on-site marketing rights, media visibility and branding aimed at reaching out the 120 million fans of the championship. Motorsport.com will be able to provide detailed, world-class FIA WEC editorial coverage, including digital video packages and social media integration, across its multi-language platforms for the entire 2016 season.
Pierre Fillon, President of the Automobile Club de l’Ouest said: “This official partnership will allow Motorsport.com to reach the millions of fans worldwide of Le Mans and the entire FIA WEC, while those fans will receive enhanced coverage of the greatest endurance racing championship.”
“We are sure Motorsport.com will prove to be a most valuable digital media partner by expanding our audience footprint into key global markets – all in their own native tongue,” commented Gérard Neveu, CEO of the World Endurance Championship.
This February, Motorsport.com was awarded media partner status by France’s Automobile Club de l’Ouest (ACO) to host live streaming of the press conference announcing the definitive invitees to this year’s 24 Hours of Le Mans.
“The FIA WEC has achieved so much by globalizing the spirit of the ACO’s fabled 24 Hours of Le Mans – it’s a privilege to be chosen as their official digital media partner,” said Charles Bradley, Editor in Chief, Motorsport.com. “It’s a win-win deal for both sides, as our businesses depend on exciting racing and compelling storylines. And there will be plenty of those in 2016 – all told in great depth by Motorsport.com.”
